Client:
Perfect Client
Project type:
Freelance
What was delivered:
Printed media
Perfect Client
Project type:
Freelance
What was delivered:
Printed media
Perfect Client specialises in helping accountants stand out from competitors by refining their brand positioning and messaging.
They focus on identifying and showcasing the unique qualities that attract ideal clients, guiding firms to build clear, compelling identities that resonate with high-value, high-margin clients. Their approach emphasises deep client insights, impactful branding, and clear differentiation to make firms indispensable to their target audience.
A Detailed Report
After years of research, the Perfect Client team developed a comprehensive report highlighting the critical roles of positioning, branding, and service in the success of accountancy firms. They approached me to design this report in a fresh, engaging way that would break free from traditional, stereotypical accountancy visuals. The goal was to create a dynamic, visually appealing document that added value to the content, making the insights accessible and compelling to readers to enhance its impact.
Design Features
• To keep the focus on the key information, we decided to limit imagery, as few relevant visuals elevated the accountancy profession. I initially proposed illustrations but, after review, the team preferred a minimal icon style to subtly break up the text.
• The team’s preferred color, Perfect Client’s Royal Blue, became the foundation of the palette, complemented by a bright teal for contrast and white. These three colors provided consistency throughout the document.
• For typography, we paired a playful font with a traditional sans-serif, adding subtle brush strokes as a graphical accent to enhance the visual appeal without distracting from the text.
