Client:
Perfect Client / Cusack & Co
Project type:
Freelance
What was delivered:
Company introduction brochure
Perfect Client / Cusack & Co
Project type:
Freelance
What was delivered:
Company introduction brochure
Cusack & Co is a dynamic firm of Chartered Certified Accountants and Chartered Tax Advisers providing both traditional accounting and value-added solutions for local and international clients.
Through my work with Perfect Client, I was recommended to design an informational booklet outlining Cusack & Co’s services and unique offerings.
Initial Designs
The original brief called for a brochure that aligned closely with Cusack & Co's website and brand, which embodies a traditional accounting aesthetic. My initial layouts incorporated company images and fonts to reflect this professional style. After careful review and feedback from Perfect Client, we decided to soften the corporate feel slightly while maintaining brand consistency, creating a more approachable yet professional look.
A Good Balance
I took the feedback and advanced the design in three key ways:
• Incorporated more brand colors in solid blocks to break up text sections, creating a brighter, less corporate look by reducing white space.
• Introduced font pairings in the headings and added line accents to clearly define sections.
• Retained building imagery but focused on close-up details, using textures and architectural elements as subtle patterns rather than obvious building photos.
These adjustments achieved a refined, professional, and approachable design they were looking for whilst keeping with the guidelines.
A Small Shift
The company was very pleased with the final brochure and realised that they could use their existing branding and imagery in new ways to evolve their marketing. This approach offered a fresh perspective without the need for a full rebrand, showing how slight adjustments could add vibrancy and flexibility to their materials.
